We study, design, test and implement behavioral interventions that help people be happier, healthier and wealthier.

With our ‘Advanced Hindsight’ superpower we develop, apply, and share behavioral insights.

Deliver Academic Research

We discover insights about human behavior and work to contribute to the academic community. View academic papers

Develop New Solutions

We partner with a range of organizations including startups, customer focused financial institutions, and mission-driven companies who want to increase financial well-being or health outcomes. We also build and test our own prototypes.
Startup Lab | Common Cents: Behavioral Lab for Financial Well Being

Share Insights

We create tools and resources that help practitioners and non-academics apply behavioral learnings.
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Common Cents is a financial well-being lab supported by MetLife Foundation. We use behavioral insights to design and test solutions that aim to increase the financial well-being for low- to moderate- income people living in the United States.

The Startup Lab aims to smartly accelerate the development of early stage companies in the health and finance fields through integrating behavioral economics research and experimentation methods into their business models.