Common Cents is a financial well-being lab supported by MetLife Foundation. We use behavioral insights to design and test solutions that aim to increase the financial well-being for low to middle income Americans.
The Startup Lab aims to smartly accelerate the development of early stage companies in the health and finance fields through integrating behavioral economics research and experimentation methods into their business models.
With our ‘Advanced Hindsight’ superpower we develop, apply and share behavioral insights.
Deliver Academic Research
We discover insights about human behavior and work to contribute to the academic community. View academic papers
Develop New Solutions
We partner with a range of organizations including startups, customer focused financial institutions, and mission-driven companies who want to increase financial well-being or health outcomes. We also build and test our own prototypes.
Startup Lab | Common Cents: Behavioral Lab for Financial Well Being
We create tools and resources that help practitioners and non-academics apply behavioral learnings.