B.E. For Dogs #2: Relativity

B.E. for Dogs is a bi-weekly comic series that will examine concepts in behavioral economics from the perspective of our canine companions. Look out for new comics every other week!

The series is created by Matt TrowerCatherine Berman, and Vlad Chituc


Relativity: Our contentedness depends not just on the objective quality of the experience, but also on what else we compare it too. The principle of relativity is often used as a behavioral nudge to get people to eat less by serving their food on smaller plates, so that they feel like they’re eating a pile of food instead of a little food.