B.E. For Dogs: The What-The-Hell! Effect

B.E. for Dogs is a bi-weekly comic series that will examine concepts in behavioral economics from the perspective of our canine companions. Look out for new comics every other week!

The series is created by Matt TrowerCatherine Berman, and Vlad Chituc


What-the-Hell effect: What-the-Hell effect happens when we’ve fallen just a little bit off track and give up on our intentions completely.
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