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Behavioral Deep Dive: Videos to Help You Think Like a Choice Architect

By watching our behavioral deep dives you’ll be able to see how Eveyln Gosnell, a choice architect, evaluates a product strategy and user interface. We ask and answer key product questions like:

  • When is the friction within the product experience too much?
  • What makes the business model work (or not work)?
  • Are the incentives working like intended?

Pay attention and we believe you too will start to think like a choice architect.

DollarADay’s Clever Model: How does this charity site apply behavioral insights to encourage more giving?

The Design Details: This video reviews DollarADay’s specific UX from a behavioral lens.