Tag: Console Platforms

Are Wii U Prices Manipulating Shoppers' Psychology?

The pricing structure of Nintendo’s Wii U could manipulate shopper psychology via the decoy effect (see here and here for more on the effect). The Wii U is mainly available in two forms: a $350 Deluxe version and a $300 Basic, and without a doubt the $350 deluxe is a much better deal for most shoppers..…