Tag Archives: decoy effect

Are Wii U Prices Manipulating Shoppers’ Psychology?

[youtube=http://youtu.be/0YFstA3fqh0] The pricing structure of Nintendo’s Wii U could manipulate shopper psychology via the decoy effect (see here and here here for more on the effect). The Wii U is mainly available in two forms:…

Behavioral Economics & Psychology   /   DECEMBER 3 2012