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Tag: Troy Campbell

Why we need underdogs in March Madness

george mason images

Every year, March Madness gives us an underdog story and millions flock to a momentary allegiance with a college they could not locate on a map. In the past it has been George Mason, Virginia Commonwealth University and Butler, and this year we eagerly await a new momentary hero. So why do we love underdogs?…

Are Wii U Prices Manipulating Shoppers' Psychology?

The pricing structure of Nintendo’s Wii U could manipulate shopper psychology via the decoy effect (see here and here for more on the effect). The Wii U is mainly available in two forms: a $350 Deluxe version and a $300 Basic, and without a doubt the $350 deluxe is a much better deal for most shoppers..…

Truth Bending: Why Politicians are Such Comfortable Liars

Today many Americans find themselves thinking: how are politicians so comfortable lying? The answer may be found in the important element of how they lie. Specifically, politicians rarely lie straightforwardly; instead, they bend the truth. Because “truth bending” is rooted in some version of the truth, it creates enough wiggle room for politicians to maintain the…

Part 3: The Amorality of Drunk Driving

Over the past week I have blogged about the amorality of drunk driving and critiqued some of the policies attempting to curb drunk driving. Drawing from behavioral economics research and the comments I received, I have drafted 4 ways to combat Drunk Driving. Finally, I included a one-way caveat about why this problem will remain…

Part 2: The Amorality of Drunk Driving

billie joe

I want to share with you what appears to me like one of the most ill-advised anti-Drunk Driving campaigns ever created. Ironically, I was walking across the Duke quad on my way to the social psychology building when I passed these ads that so blatantly disregard basic social psychology. The anti-Drunk Driving ads featured famous…

Just Pay a Fine and Move Along: The Amorality of Drunk Driving

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Recently, the “choose-your-ride” car (pictured here) has been roaming around downtown Durham and Duke University. The car seeks to reduce drunk driving by posing a choice between a $20 taxi or $1,000 fine. At first glance, this seems like a good strategy and it may indeed do some good. However, the car seems to missing…

No Longer Gaga for Gaga?

Our very own Troy Campbell presents his research on desensitization via repetition, and (naturally) uses Lady Gaga as his experimental stimuli.

Do Libraries Give Us the Freedom to Steal?

I am interested in the morally ambiguous realm of music/video/book piracy, a place where everyone has something to say and no qualms about saying it. A couple weeks ago, over a chocolate croissant, I was having what was probably my 5,637th conversation on this topic, and my new friend (for his own protection let’s just…

May brings more than flowers

How the Start of a Month Changes Everything (or seems that way) A couple days ago, we took advantage of the changing of the months to run a series of studies on people’s confidence in achieving their closely approaching goals. We asked them questions about how successful they felt they would be in reaching their…