Tag Archives: Troy Campbell

Why we need underdogs in March Madness

Every year, March Madness gives us an underdog story and millions flock to a momentary allegiance with a college they could not locate on a map. In the past it has been George Mason,…

Behavioral Economics & Psychology   /   MARCH 21 2013

Are Wii U Prices Manipulating Shoppers’ Psychology?

[youtube=http://youtu.be/0YFstA3fqh0] The pricing structure of Nintendo’s Wii U could manipulate shopper psychology via the decoy effect (see here and here here for more on the effect). The Wii U is mainly available in two forms:…

Behavioral Economics & Psychology   /   DECEMBER 3 2012

The Psychology of Black Friday

Why do shoppers get so crazy and sometimes so irrational on Black Friday? Troy Campbell visits the local mega-mall on Black Friday to find out.

Behavioral Economics & Psychology   /   NOVEMBER 25 2012