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Partnership Applications Now Open

We’re looking for our next class of tech companies, banks, credit unions, non-profits, and government organizations who believe their work can be improved through insights from behavioral science.

Apply here

Join Our Past Partners

Focus Areas

Our goal is to create and test interventions to increase the financial well-being of low to moderate income households in these 5 main areas:


Improve cash flow management


Decrease expenses


Decrease debt


Increase short and long-term savings


Increase Earnings

Partnership Process

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Kick-Off Workshop

Initial meeting with key stakeholders to get everyone up to speed on the partnership and core behavioral economic principles

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Behavioral Diagnosis

Assessment of the current environment, identifying key behavioral barriers and benefits in the ecosystem.

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Intervention Design

Work with the partner to create and implement an intervention designed to improve the financial well-being of the organization’s end customers.

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Results Report

Data analysis and presentation of results from the randomized controlled trial. We then work closely with partners to share results in an aggregated manner.

Apply Here

Past Experiences

“Partnering with Common Cents has been instrumental in helping us develop features to drive substantial savings for our customers.”

Ethan Bloch

Ethan Bloch
CEO of Digit

“Common Cents had added rigor to the way we build new features that improve our users’ lives.”

Jimmy Chen, CEO of Propel

Jimmy Chen
CEO of Propel

More about us

Common Cents Lab

Common Cents is a behavioral science research lab at Duke University that creates and tests interventions to help low and middle-income households increase their financial well-being.

We have two offices (Durham, NC & San Francisco, CA)


and more here on our full press page.

The Common Cents Lab is supported by

Read about what we accomplished last year in our annual report

CCL Annual report