Meet Our Hindsight Heroes

Donor Opportunities

Gifts to the Center for Advanced Hindsight allow us to freely conduct cutting-edge research in behavioral economics and continue our applied research programs. Our donors help us:

Develop insights on an extensive set of research projects related to decision-making

Work with mission-aligned organizations to help people lead happier, healthier, and wealthier lives

Disseminate behavioral science findings to the greater public

With sustained funding, the Center for Advanced Hindsight will continue producing groundbreaking research that not only titillates the mind, but makes a substantial impact on the world.

read pamphletRead our pamphlet to learn more about sponsoring the Center for Advanced Hindsight:

If you are interested in becoming a donor of the Center for Advanced Hindsight, please contact Rebecca Kelley about our giving opportunities at rebecca.kelley@duke.edu .

Ways to Give

  • Be a Hindsight Hero
  • Support the Research
  • Support the Startup Lab
  • Support the Common Cents Lab
  • Dream Big
  • Pay a Pledge

Be a Hindsight Hero

$100,000 annual membership (limited to 15 spots)

Hindsight heroes provide support to continue our efforts to produce primary research while also applying novel behavioral insights to organizations solving the world’s problems. Hindsight heroes help us fund the foundation of our work: scholarships for research associates, post-doctoral candidates, and staff at the Center for Advanced Hindsight.

Support the Research

Starting at $150,000 expendable

Support a project for 6 months in the research specialty of your choice:

  • Health
  • Finance
  • (Dis)Honesty
  • Motivation

Learn more about our past research in these areas

Support the Startup Lab

Starting at $350,000 expendable

Our academic incubator, the Startup Lab, accelerates the development of early stage technology companies in the health and finance domains through the integration of behavioral economics research findings and experimentation methods. $350,000 supports the Startup Lab’s work with one partner company.

Learn more about our Startup Lab

Support the Common Cents Lab

Starting at $200,000 expendable

The Common Cents Lab creates and tests behavioral economics interventions with the mission of improving the financial well-being of 1.8 million low- to moderate-income (LMI) people. $200,000 supports the Common Cents Lab’s work with one partner organization.

Learn more about our Common Cents Lab

Dream Big

A gift of $20M+ will make dreams come true. Let’s talk.

Pay a Pledge