We develop tools for people to become masters of their own behavior change.

Flash Cards Illustration

Do you know all the behavioral biases and heuristics? Do you know the studies that they were founded on? Test yourself with the below flashcards that include over 50 behavioral heuristics.

Flashcard set 1: Download this set first. Learn, memorize and start applying to your business or your personal life!

Download Set #1

Flashcard set 2: Download this set to test yourself and continue to improve your mastery.

Download Set #2


Resources Illustration

Do you need to make a decision that you have been putting off?
Are you struggling with a moral decision?

Do you want to help contribute to cutting edge behavioral research yourself and be a part of the study?

There is an App for that. Check out all the ways you can keep us in your pocket.

This email series delivers one concept, one study a day to your inbox. This is intended for product designers, managers or engineers  who are building services or products that help people in positive ways. We cover studies on incentives, pricing, friction, value proposition and many more.

Sign up here. 

We ran one of Coursera’s most popular online classes in 2014. 175,000 people signed up from over 195 conferences. We had a little less than half of those people watch videos and about 6,000 take the final assignment. Learn about the class and the research we did and the amazing creativity that people have.

Learn more about the course here. Or see the results of weekly studies and student special projects.

Academic Papers Illustration

Over the years the Center for Advanced Hindsight has published many papers in top academic journals and popular media sites on topics ranging from money, health, dishonesty and dating.

View the Lab’s popular publications