We help health and financial decision-making startups leverage behavioral science
The Startup Lab supports tech solutions related to health and financial decision-making in building more effective products for humans. We help startups integrate findings and experimentation methods from behavioral science.
About the Startup Lab
We support behavior-centric tech solutions that enhance people’s lives.
Companies on a mission to optimize consumer health decisions or tackle healthcare issues spanning the spectrum from simple to complex.
Companies with ambitions to empower consumers to take actions in their best financial interests.
The immersive program teaches startups to leverage academic research to build, test, and scale their products and understand their users’ decision- making processes. We empower entrepreneurs to design products that positively impact the way their consumers form habits, make decisions, and interact with digital tools.
Startups are immersed in the CAH’s approach to behavior change and learn to think about their products-- and the world-- through the lens of behavioral science.
Startups enhance their products through research projects in close collaboration with some of the world’s leading behavioral researchers.
Startups spend the first weeks of the program getting acquainted with the CAH’s philosophies, practices, and researchers.
Startups spend the first weeks of the program getting acquainted with the CAH’s philosophies, practices, and researchers.
Startups spend the first weeks of the program getting acquainted with the CAH’s philosophies, practices, and researchers.
Startups spend the first weeks of the program getting acquainted with the CAH’s philosophies, practices, and researchers.
Startups spend the first weeks of the program getting acquainted with the CAH’s philosophies, practices, and researchers.
Startups spend the first weeks of the program getting acquainted with the CAH’s philosophies, practices, and researchers.
Estate planning platform that emphasizes planned philanthropic giving by providing free wills to nonprofit constituents through online planned giving campaigns– creating a new generation of philanthropists.
Brantley Boyett, CEO
https://www.givingdocs.com/
As an alternative to keeping tabs on your checking account, this digital envelope platform facilitates budgeting and leverages emotion, status quo bias, present bias, and loss aversion to control spending.
Ryan Ruff, CEO
https://www.envudu.com/
Experiential learning game platform for trainers and authors that want their content to be effectively adopted. Uses an immersive learn-by- doing approach that leads to engagement, skill transfer and lifetime learner loyalty.
Danvers Fleury, CEO
https://www.talentedapp.com/
The Fabulous is a holistic health and wellness app that helps people to form and keep healthier habits. It is a research-based app, using behavioral economics principles to help users incorporate healthy routines into their lives.
http://www.thefabulous.co/
MoneyComb is a free and simple way to spend better. Based on user personality and spending habits, MoneyComb crafts a custom spend allocation optimized for enjoyment and financial health.
http://www.moneycomb.co/
Synapse is building a push notifications product that helps people be less distracted and more productive. Using a combination of behavioral economics and machine learning, we categorize and schedule every notification a person gets, to optimize for relevance and delight.
http://synapse.ly/
Übank is a mobile app that helps college students in Latin America take control of their spending and save for the things and experiences they love.
http://ubankapp.com
PT Wired is a physical therapy software application that improves patient outcomes by engaging patients more effectively during their out-of-clinic rehab.
http://www.ptwired.com/Here is what a few Startup Lab alumni have to say about the program:
"We deeply appreciate the great deal of care and thought that's put into every week of the program. We're very grateful for this opportunity and have benefitting in ways we may not be able to articulate fully yet."
Ranjan Jagannathan CEO Synapse
“The Startup Lab is the very best incubator a company could hope to get into. You are given a prominent role inside an incredible research facility which is filled with brilliant minds trying to save the world from itself. The support you receive in every aspect is unparalleled, and the doors opened and opportunities provided are unmatched.”
Brantley Boyett CEO of Giving Docs
“The first 3 months were quite a whirlwind. The educational experience, research opportunity and supportive collaboration from some of the nation’s leading minds on BE provided to us by the Center for Advanced Hindsight Startup Lab have proven to be transformative for our company. In addition to the personal growth I've experienced as a founder, there have been countless instances where a lesson, discussion or exercise immediately resulted in shifting a critical perspective, fixing a painful process or gaining a vital insight to clench a new opportunity. The next 3 months promise to be even more targeted, hands on and collaborative.”
Adam Schultz Co-Founder Talented
James B. Duke Professor of Psychology and Behavioral Economics at the Fuqua School of Business, Dan studies how people actually...
FUNDRAISING, WORLD, HEALTH, WEALTH, COMMON CENTS LAB, MANAGEMENT & OPS
Paul is motivated by a deep passion for the human experience: the stories we tell, the fears we protect, the...
Vijay has nearly 5 years of product management experience at Google, spanning display advertising, social media, and productivity. Most recently...
Aaron was born in Memphis, TN and grew up in Greensboro, NC. Aaron graduated from UNC-Chapel Hill in 2014 where...
Jenny has 15 years of experience as a design and innovation leader, and 10 years of experience as a Director...
Celia is director of User Experience at Epic Games and holds a Ph.D. in cognitive psychology. Initially specializing in the...
David is a psychology professor and the director of the Pizarro Lab at Cornell University. His research interests include how...
Julie Grundy is an information architect and user experience designer with a passion for aligning UX and business needs. With...
Lee is a seasoned innovator and strategist with more than 25 years’ experience in Europe, the US and Asian markets....
Matthew directs CloudFactory’s go-to-market strategy with a particular focus on artificial intelligence. CloudFactory is an international startup that helps visionary...
Michael is a passionate healthcare executive turned digital health evangelist and entrepreneur. Prior to co-founding Bluedoor, he was Co-founder and...
Michael, Harvard Business School professor, holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology...
Tim Huntley is the CEO of Centervention, a 2015 EdTech spinout of 3C institute, focused on helping K-12 students improve their...
Justin is a volunteer business mentor at the Startup Lab. He is the CEO of CrossComm, a custom app development...
Matt has been a developer since he was 12 years old. He started with Turbo Pascal, moved into web development,...
Tom is the CEO and Co-Founder of Testive, a software platform that dramatically increases 1-on-1 teacher productivity. In former lives, Tom was...
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of the recent New...
Dr Murali Doraiswamy is professor of psychiatry and medicine at Duke University. He directs a leading clinical trials unit focused...
Jon Fjeld has been teaching entrepreneurship and strategy, and leading the entrepreneurship efforts at Fuqua since 2005. He has created...
Should startups bother running experiments? The short answer is a resounding yes…
Rachael is a proud born-and-raised Durhamite, spending a short stint in Chapel Hill that resulted in an Advertising degree from...
Missteps in business are costly--they drain time, energy, and money. Of course,…
Rachael is a proud born-and-raised Durhamite, spending a short stint in Chapel Hill that resulted in an Advertising degree from...
Saving every time you give yourself a guilty pleasure - like eating…
By the time she graduated from college, Rachael Meleney had worked in…
Remember the last time you had a productive stress-free day? Did something…
Most incubators focus on the logistics of developing a necessary product, cultivating…
The Startup Lab makes things from time to time
In collaboration with +Acumen, the Startup Lab created a course with Dan Ariely on Udemy to help social entrepreneurs looking to design smarter products and services to achieve social impact. Anyone who wants to learn how to apply practical insights from behavioral economics and psychology to real-life businesses.
