The Startup Lab aims to smartly accelerate the development of early stage companies in the health and finance fields through integrating behavioral economics principles and experimentation methods into their business models and products.
Startups participating in our 3-9 month program will learn to leverage academic research to test, build, and scale their products and understand their users’ decision-making processes so as to design products that powerfully impact the way their consumers form habits, make decisions, and interact with digital tools.
PT Wired is a physical therapy software application that improves patient outcomes by engaging patients more effectively during their out-of-clinic rehab. Rather than receiving a piece of paper or oral instructions from their PT, patients can access their exercise routines, reminders, instructional videos, notes, and incentives to complete their rehab all on the PT Wired platform.
MoneyComb is a free and simple way to spend better. Based on user personality and spending habits, MoneyComb crafts a custom spend allocation optimized for enjoyment and financial health. Beyond a clear picture of where to spend, MoneyComb empowers users to spend who they are with real-time tracking, timely motivations, insights and suggestions.
Meet our Mentors
Director of User Experience
Duke OIT Web Services
Professor of Business Administration (Marketing Unit)
Harvard Business School
Lead Mobile Developer
Professor of Marketing
Wharton School, University of Pennsylvania
Professor of Psychiatry and Medicine
Professor of Philosophy and the Practice of Strategy
Fuqua School of Business, Duke University
Product Manager (emeritus)
Google Inbox & Google Calendar
McKinsey & Company
Associate Professor of Psychology
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