Startup Lab

We help health and financial decision-making startups leverage behavioral science

ABOUT THE PROGRAM

center for behavioral science

The Startup Lab supports tech solutions related to health and financial decision-making in building more effective products for humans. We help startups integrate findings and experimentation methods from behavioral science.

behavior science starup lab team About the Startup Lab

FOCUS AREAS

We support behavior-centric tech solutions that enhance people’s lives.

HEALTH TECH SOLUTIONS
HEALTH TECH SOLUTIONS

Companies on a mission to optimize consumer health decisions or tackle healthcare issues spanning the spectrum from simple to complex.

FINTECH SOLUTIONS
FINTECH SOLUTIONS

Companies with ambitions to empower consumers to take actions in their best financial interests.

PARTNERSHIP PROCESS

The immersive program teaches startups to leverage academic research to build, test, and scale their products and understand their users’ decision- making processes. We empower entrepreneurs to design products that positively impact the way their consumers form habits, make decisions, and interact with digital tools.

BEHAVIORAL SCIENCE EDUCATION
BEHAVIORAL SCIENCE EDUCATION EMPHASIS

Startups are immersed in the CAH’s approach to behavior change and learn to think about their products-- and the world-- through the lens of behavioral science.

RESEARCH COLLABORATION EMPHASIS
RESEARCH COLLABORATION EMPHASIS

Startups enhance their products through research projects in close collaboration with some of the world’s leading behavioral researchers.

CAH Immersion

Behavioral Diagnosis

Experimenting in Business

Research Project Proposals

Experimentation

Analysis and Implementation

CAH Immersion

October

Startups spend the first weeks of the program getting acquainted with the CAH’s philosophies, practices, and researchers.

Behavioral Diagnosis

November

Startups spend the first weeks of the program getting acquainted with the CAH’s philosophies, practices, and researchers.

Experimenting in Business

December/January

Startups spend the first weeks of the program getting acquainted with the CAH’s philosophies, practices, and researchers.

Research Project Proposals

December/January

Startups spend the first weeks of the program getting acquainted with the CAH’s philosophies, practices, and researchers.

Experimentation

February-May

Startups spend the first weeks of the program getting acquainted with the CAH’s philosophies, practices, and researchers.

Analysis and Implementation

May-June

Startups spend the first weeks of the program getting acquainted with the CAH’s philosophies, practices, and researchers.

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THE STARTUPS

Giving Docs

Estate planning platform that emphasizes planned philanthropic giving by providing free wills to nonprofit constituents through online planned giving campaigns– creating a new generation of philanthropists.

Brantley Boyett, CEO

https://www.givingdocs.com/
Envudu

As an alternative to keeping tabs on your checking account, this digital envelope platform facilitates budgeting and leverages emotion, status quo bias, present bias, and loss aversion to control spending.

Ryan Ruff, CEO

https://www.envudu.com/
Talented

Experiential learning game platform for trainers and authors that want their content to be effectively adopted. Uses an immersive learn-by- doing approach that leads to engagement, skill transfer and lifetime learner loyalty.

Danvers Fleury, CEO

https://www.talentedapp.com/
The Fabulous

The Fabulous is a holistic health and wellness app that helps people to form and keep healthier habits. It is a research-based app, using behavioral economics principles to help users incorporate healthy routines into their lives.

http://www.thefabulous.co/
MoneyComb

MoneyComb is a free and simple way to spend better. Based on user personality and spending habits, MoneyComb crafts a custom spend allocation optimized for enjoyment and financial health.

http://www.moneycomb.co/
Synapse

Synapse is building a push notifications product that helps people be less distracted and more productive. Using a combination of behavioral economics and machine learning, we categorize and schedule every notification a person gets, to optimize for relevance and delight.

http://synapse.ly/
Übank

Übank is a mobile app that helps college students in Latin America take control of their spending and save for the things and experiences they love.

http://ubankapp.com
PT Wired

PT Wired is a physical therapy software application that improves patient outcomes by engaging patients more effectively during their out-of-clinic rehab.

http://www.ptwired.com/

THE STARTUP LAB EXPERIENCE

Here is what a few Startup Lab alumni have to say about the program:

"We deeply appreciate the great deal of care and thought that's put into every week of the program. We're very grateful for this opportunity and have benefitting in ways we may not be able to articulate fully yet."

Ranjan Jagannathan CEO Synapse

“The Startup Lab is the very best incubator a company could hope to get into. You are given a prominent role inside an incredible research facility which is filled with brilliant minds trying to save the world from itself. The support you receive in every aspect is unparalleled, and the doors opened and opportunities provided are unmatched.”

Brantley Boyett CEO of Giving Docs

“The first 3 months were quite a whirlwind. The educational experience, research opportunity and supportive collaboration from some of the nation’s leading minds on BE provided to us by the Center for Advanced Hindsight Startup Lab have proven to be transformative for our company. In addition to the personal growth I've experienced as a founder, there have been countless instances where a lesson, discussion or exercise immediately resulted in shifting a critical perspective, fixing a painful process or gaining a vital insight to clench a new opportunity. The next 3 months promise to be even more targeted, hands on and collaborative.”

Adam Schultz Co-Founder Talented

OUR STARTUP ALUMNI

THE STARTUP LAB TEAM

Meet Our Staff

Aline Holzwarth
PRINCIPAL, CENTER FOR ADVANCED HINDSIGHT

STARTUP LAB, HEALTH, MARKETING TEAM, MANAGEMENT & OPS, FUNDRAISING

Dan Ariely
PRINCIPAL, CENTER FOR ADVANCED HINDSIGHT

FUNDRAISING, WORLD, HEALTH, WEALTH, COMMON CENTS LAB, MANAGEMENT & OPS

Rachael Meleney
STARTUP LAB PROGRAM COORDINATOR

MARKETING TEAM

Meet Our Mentors

Celia Hodent
USER EXPERIENCE CONSULTANT
David Pizarro
ASSOCIATE PROFESSOR OF PSYCHOLOGY CORNELL
Julie Grundy
INFORMATION ARCHITECT DUKE OIT WEB SERVICES
Leeyan Phillips
CO-FOUNDER AND CHIEF STRATEGY OFFICER BLUE DOOR
Matthew McMullen
CLOUD FACTORY
Michael Levy
CO-FOUNDER AND CEO BLUE DOOR
Michael Norton
PROFESSOR OF BUSINESS ADMINISTRATION (MARKETING UNIT) HARVARD BUSINESS SCHOOL
Tim Huntley
CEO CENTERVENTION
Justin Thomas
CEO CROSSCOM
Matt Hudson
LEAD MOBILE DEVELOPER BELK
Tom Rose
CEO TESTIVE
Jonah Berger
PROFESSOR OF MARKETING WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA
Murali Doraiswamy
PROFESSOR OF PSYCHIATRY AND MEDICINE DUKE UNIVERSITY
Jon Fjeld
PROFESSOR OF PHILOSOPHY AND THE PRACTICE OF STRATEGY FUQUA SCHOOL OF BUSINESS, DUKE UNIVERSITY
Paul Golightly
NARRATIVE ADVISOR
Vijay Umapathy
PRODUCT MANAGER (EMERITUS) GOOGLE INBOX & GOOGLE CALENDAR
Jenny Comiskey
DIRECTOR MCKINSEY & COMPANY

IN THE PRESS

The Best Way to Run a Business Experiment? Start Backwards

Should startups bother running experiments? The short answer is a resounding yes…

Rachael Meleney STARTUP LAB PROGRAM COORDINATOR

Resources

The Startup Lab makes things from time to time

Master Class on Changing Customer Behavior

In collaboration with +Acumen, the Startup Lab created a course with Dan Ariely on Udemy to help social entrepreneurs looking to design smarter products and services to achieve social impact. Anyone who wants to learn how to apply practical insights from behavioral economics and psychology to real-life businesses.

STARTUP LAB™ MENTORSHIP

Become a Mentor

FREQUENTLY ASKED QUESTIONS