Startup Lab

Meet our Mentors


Jon Fjeld

Professor of Philosophy and the Practice of Strategy

Fuqua School of Business, Duke University

Jon Fjeld has been teaching entrepreneurship and strategy, and leading the entrepreneurship efforts at Fuqua since 2005. He has created a three course sequence call the Program for Entrepreneurs that applies a disciplined approach to entrepreneurial ventures ranging from social ventures to life science and technology start-ups. In addition, he teaches strategy and entrepreneurship at all levels of the university from undergraduate to executive MBA. His primary focus is studying innovation in large and small firms as well as the methodology of strategy research.

Before returning to academia, he spent over twenty years in marketing, engineering and general management in start-ups and public companies. Jon has served as VP of engineering for Align Technology in Santa Clara, CA and as CEO of two RTP venture backed firms: Geomagic, a 3D software company, and NetEdge Systems, a data networking equipment company. Prior to those endeavors, Fjeld spent 13 years at IBM, where he served in a number of management and executive positions within the networking and software business units. He began his professional career as an assistant professor in the philosophy department at Duke University.

Fjeld holds a Ph.D. (1977) and MA in philosophy from the University of Toronto, an MBA from Duke University, an MS in computer science from the University of North Carolina at Chapel Hill, and a BA in mathematics and philosophy from Bishop’s University.