After her post-doc at the Center, Lalin joined Darden School of Business at the University of Virginia as an Assistant Professor of Marketing. Originally from Istanbul, Lalin received her BA degree in Psychology from Brandeis University and her doctorate in Marketing from Harvard Business School. Lalin spends her days trying to understand social connections better. She then designs novel social interventions and incentives that help people improve their decisions so that they can lead healthier, happier and more productive lives. Once a professional swimmer, she can now be found running after a football, chronically dancing, following arts or flying. She deeply misses her days at the CAH.