Who We Are

Meet our Team

Dan Ariely

James B. Duke Professor of Psychology and Behavioral Economics at the Fuqua School of Business, Dan studies how people actually act in the marketplace, as opposed to how they should or would if they were rational beings. Dan’s bestselling books about behavioral economics include Predictably Irrational: The Hidden Forces that Shape Our Decisions, The Upside of Irrationality, The (Honest) Truth About Dishonesty, and most recently, Irrationally Yours: On Missing Socks, Pickup Lines, and Other Existential Puzzles.