Who We Are

Meet our Team

David Neal

Executive in Residence

David is the Managing Partner and Founder of Catalyst Behavioral Sciences – a research and consulting firm that specializes in applying psychology, cognitive science, behavioral economics and marketing sciences to understand and change consumer decision-making and behavior.

David holds a Ph.D in psychology and has published extensively in the areas of behavior change, attitudes and motivational processes, and consumer and social decision making. In the commercial world, his background has emphasized health interventions, new product development, product defection and retention, and trademark litigation research.

David has particular expertise in the formation and change of consumer and health habits. He has published extensively on this topic, and consults to Fortune 100 companies and the US Government on methods for changing and forming habits.

David’s research has been featured in a range of media outlets, including The New York Times, The Wall Street Journal, USA Today, Time Magazine, The LA Times, The Australian, The Independent, ABC News, Fox News, and MSNBC. He has also appeared on BBC radio, CBC radio in Canada, NPR in the US, German National Public Radio, and CBS News, among others.

In conjunction with Professor Wendy Wood, David writes a regular column on “The New Unconscious” for Psychology Today.