Who We Are

Meet our Team

Joanne Yeh

Joanne is a behavioral researcher with the Common Cents Lab. There, she uses insights from behavioral economics and data analysis to design experiences that help low to middle individuals make better financial decisions. At Common Cents, she helps organizations make sense of their data and apply behavioral research to their products.
Prior to joining Common Cents, she worked in growth and data science at a tech startup and conducted research at another behavioral economics lab at the Rady School of Management in San Diego. In her off-time, she likes to try out new tech products, travel, and flip through news magazines.