Julie O’Brien has a Ph.D. in social psychology and a background in product research. She loves behavioral science and believes it has the potential to solve lots of the world’s problems – especially when paired with technology and bold ideas. Her research focuses on cardiovascular health, maternal health, and general health and wellbeing. Her long-term goal in life is to help women have more fulfilling (and healthier) birth experiences. In her spare time she attempts to use behavioral science to get her kids to eat more vegetables, brush their teeth, and go to bed.