Who We Are

Meet our Team

Michelle Zong

Michelle Zong received her B.S. in psychology and economics from UNC – Chapel Hill. At the Center for Advanced Hindsight and Common Cents Lab, she studies and utilizes behavioral economics to help people increase their financial wellbeing and make healthier life choices. She is inspired by how behavioral and psychological interventions can be employed for prosocial change and aspires towards ingenuity in translating research based findings into tangible behavior changes.

Michelle spends her free time running, designing millennial tag lines, deep diving into music genres, and exploring avenues of happiness through conscious living.