Who We Are

Meet our Team

Wendy De La Rosa

Wendy is the Lead Behavioral Strategist for Irrational Labs, a nonprofit organization co-founded by Dan Ariely that applies behavioral economics findings to product, marketing, and organizational design problems. She focuses on designing user and employee experiences using behavioral economic theories. She is also a research consultant for The Wharton School at the University of Pennsylvania, where she collaborates with Dr. Adam Grant on research and application projects related to organizational behavior, employee motivation and burn-out.

In her spare time, Wendy leads two monthly behavioral economic reading and discussion series in New York City and San Francisco. She is also the writer of the behavioral economics blog, Madder Minds.

Prior to joining Irrational Labs, Wendy was an Associate on the investment team at Centerbridge Partners, a private investment firm that focuses on making private equity and credit investments. Before Centerbridge, she was on the investment team in the Private Equity Group at Goldman Sachs.

Wendy’s interest in behavioral economics started during her time at The Wharton School where she received a B.S. in Economics with a concentration in Management and Finance. She graduated summa cum laude and Phi Beta Kappa.