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B.E. For Dogs #1: Friction

B.E. for Dogs is a bi-weekly comic series that will examine concepts in behavioral economics from the perspective of our canine companions. Look out for new comics every other week!

The series is created by Matt Trower, Catherine Berman, and Vlad Chituc


removing friction to meet goals
Friction Costs : Even the smallest obstacles or friction costs can deter us from our goals. Research suggests that removing friction is one of the strongest ways to help people meet goals.