B.E. For Dogs #1: Friction
B.E. for Dogs is a bi-weekly comic series that will examine concepts in behavioral economics from the perspective of our canine companions. Look out for new comics every other week!
The series is created by Matt Trower, Catherine Berman, and Vlad Chituc.
Friction Costs : Even the smallest obstacles or friction costs can deter us from our goals. Research suggests that removing friction is one of the strongest ways to help people meet goals.
ARTIST
Matt Trower
Matt is a comic artist and illustrator with a dog named Evan Williams. Originally from Seattle, they have held onto...
SENIOR BEHAVIORAL RESEARCHER
Catherine J. Berman
Catherine Berman's research at the Center spans preventive health behavior, purpose and meaning in life, mental health, and chronic disease management. Catherine graduated from...
ALUMNUS
Vlad Chituc
Vlad grew up in a very small town in the woods of rural upstate New York and is probably a...