B.E. For Dogs #2: Relativity
B.E. for Dogs is a bi-weekly comic series that will examine concepts in behavioral economics from the perspective of our canine companions. Look out for new comics every other week!
Relativity: Our contentedness depends not just on the objective quality of the experience, but also on what else we compare it too. The principle of relativity is often used as a behavioral nudge to get people to eat less by serving their food on smaller plates, so that they feel like they’re eating a pile of food instead of a little food.