B.E. For Dogs: Decision Paralysis

B.E. for Dogs is a bi-weekly comic series that will examine concepts in behavioral economics from the perspective of our canine companions. Look out for new comics every other week!

The series is created by Matt TrowerCatherine Berman, and Vlad Chituc


Decision Paralysis: We often think that more choices will help us make decisions (think of the number of shampoo brands available to you at a given drugstore!). But with too many choices, we often find ourselves in a “paradox of choice” –with too many options to make, we make delayed decisions (or no decisions at all).
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