B.E. For Dogs: The What-The-Hell! Effect
B.E. for Dogs is a bi-weekly comic series that will examine concepts in behavioral economics from the perspective of our canine companions. Look out for new comics every other week!
The series is created by Matt Trower, Catherine Berman, and Vlad Chituc.
What-the-Hell effect: What-the-Hell effect happens when we’ve fallen just a little bit off track and give up on our intentions completely.
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More B.E. For Dogs:
#1 Friction
#2 Relativity
Artist
Matt Trower
Matt is a comic artist and illustrator with a dog named Evan Williams. Originally from Seattle, they have held onto...
BEHAVIORAL RESEARCHER
Catherine J. Berman
Catherine grew up in New York City and graduated from Carleton College in Minnesota. She is fascinated by human behavior...
ALUMNUS
Vlad Chituc
Vlad grew up in a very small town in the woods of rural upstate New York and is probably a...