Latest Posts
Implementing our Best Intentions
This post originally appeared on the Pattern Health blog. “If I am parking, then I will park in the spot farthest from my destination.” “If I wake up tomorrow morning, then I will put…
Health, Health Management / OCTOBER 16 2018
Using Social Norm Marketing Tactics for Effective Health Communications
This post originally appeared on the Envolve Blog. In a world filled with misinformation, it’s tempting to design health campaigns that correct false beliefs. Many educational campaigns attempt to do so by first stating…
Health, Health Management, Medical Decision-Making / OCTOBER 11 2018
The Power of Precommitment
This post originally appeared on the Pattern Health blog. Did you sign a lease to rent housing, or sign a deed to buy your house? Did you have to sign your marriage certificate to…
Health, Health Management / OCTOBER 10 2018
Trending topics
Why Do We Waste so Much Food?
Cleaning out my refrigerator this week was not pretty. I found moldy leftovers, celery that had lost its snap, and cucumbers starting to liquify. Not only was it gross, but I felt really guilty…
Best-Laid Plans of Potential Donors: Bridging the Intention-Behavior Gap
If we were to reflect on how much we donated in the past, some of us would admit that we could have given more. At the same time we might claim that we intended…
Twitter-vention: What Behavioral Science Says About Impulse Tweeting
Are you too impulsive for your own good? Do you frequently find yourself angrily tweeting at 2am, posting things you later regret enough to erase? You may want to log out of Twitter and…
Using Social Norms to Increase Donations
Research conducted with: Ting Jiang, Judd B. Kessler, Greg Segal, Dan Ariely If you are like most people, there is a good chance your behavior is based on what you think others are doing….