Latest Posts

Using Social Norm Marketing Tactics for Effective Health Communications

This post originally appeared on the Envolve Blog. In a world filled with misinformation, it’s tempting to design health campaigns that correct false beliefs. Many educational campaigns attempt to do so by first stating…

Health, Health Management, Medical Decision-Making   /   OCTOBER 11 2018

Is Money an Effective Health Incentive?

By Ruth Shach and Lynn Zhao This post originally appeared on the Envolve PeopleCare Blog We’ve all heard the phrase, “Everyone has a price.” But paying someone to do what we want doesn’t always work….

Health, Medical Decision-Making   /   MAY 25 2018

Using Social Norms to Increase Donations

Research conducted with: Ting Jiang, Judd B. Kessler, Greg Segal, Dan Ariely If you are like most people, there is a good chance your behavior is based on what you think others are doing….

Behavioral Economics & Psychology, Health, Health Management, Medical Decision-Making   /   MAY 1 2018