Common Cents Lab Opens Applications for 2019 Financial Services Projects

Each year, the Common Cents Lab collaborates with chosen financial services providers to custom design, test, and launch new features and products that aim to increase financial well-being for 1.8 million low- to moderate-income (LMI) households in America.

Applications for 2019 Financial Services Projects will be due on Wednesday, November 14th, 2018, by 5pm PST.

The deadline for 2019 Financial Services Project Applications has been extended to Tuesday, November 20th, 2018, by 5pm PST.

Click Here to Complete the Application


If you have any questions, please email

In 2018, Common Cents partnered with a mix of top fintech companies, financial nonprofits, and innovative credit unions to increase short- and long-term savings, improve access to credit, and better manage debt and cash flow.

The Common Cents approach to designing financial interventions is informed by a three-step process for behavioral diagnosis that includes identifying the specific and desired key behaviors, removing the barriers impeding that behavior, and then amplifying the benefits of that behavior.

About The Common Cents Lab

The Common Cents Lab, supported by MetLife Foundation, is a financial research lab at the Center for Advanced Hindsight at Duke University that creates and tests interventions to help low- to moderate-income households increase their financial well-being. Common Cents leverages research gleaned from behavioral economics to create interventions that lead to positive financial behaviors. The lab is led by famed Behavioral Economics Professor Dan Ariely and is comprised of researchers and experts in product design, economics, psychology, public policy, advertising, business administration, and more.

To fulfill its mission, Common Cents partners with organizations, including fintech companies, credit unions, banks, and nonprofits, that believe their work could be improved through insights gained from behavioral economics. To learn more about visit Common Cents Lab.

About MetLife Foundation

MetLife Foundation was created in 1976 to continue MetLife’s long tradition of corporate contributions and community involvement. Since its founding through the end of 2015, MetLife Foundation has provided more than $744 million in grants and $70 million in program-related investments to organizations addressing issues that have a positive impact in their communities. In 2013, the Foundation committed $200 million to advancing financial inclusion and has reached 3.5 million low-income people in 39 countries to date.

To learn more about MetLife Foundation, visit