Creating Medical Institutions We Are Proud to Be a Part Of

The medical profession is one of the most noble professions we have, filled with hardworking, caring individuals who dedicate their lives to helping others. Healthcare professionals have the power to make us feel better when we are in need, and it’s easy to think of them as almost superhuman. But they are – of course – as human as the rest of us. That means they have biases that can influence their behavior. It means they make mistakes. It also means that despite the best intentions, it’s not always easy to live up to the standards of professionalism we set – but we can do more.

In a new, 12-lesson online course, we have teamed up once again with Academy Award-winning producer and director Yael Melamede to create the Medical Professionalism Project, in collaboration with Duke Health.

We are bringing together experts in behavioral science and medicine to address some of the pressing issues facing healthcare providers today, including conflicts of interest, burnout, shared decision-making and social norms. By starting an ongoing conversation about the role of ethics and professionalism, we can create more honesty and accountability, inspiring medical institutions we are proud to be a part of.

This course addresses questions such as:

  • What are the behavioral biases we need to take into account when we design our healthcare institutions?
  • How can we use insights from behavioral science to help ourselves and our colleagues behave professionally?
  • What are the systemic or cultural ‘fudge factors’ that work against doing the right thing?
  • How should we think and talk about medical ethics and professionalism?


Who is it for?

This course is ideal for medical students and health care professionals at all levels, but anyone with an interest in the topic can register.  

The Medical Professionalism Project is a continuing education program, accredited through the Duke University Health System Clinical Education and Professional Development.


Sign Up Here