Introducing the Behavioral Mapping Case Study & Cheat Sheet
We are excited to share the first ever comprehensive resource on Behavioral Mapping, which has been created in collaboration with Samuel Salzer at Habit Weekly.
Maps are an exceptional way to visualize information that have the potential to break down siloed thinking, allow viewers to grasp interlocking relationships, and mobilize teams towards a shared purpose, says Kalbach in Mapping Experiences. Within applied behavioral science, behavioral maps do an excellent job on drawing on existing research to highlight potential barriers and opportunities within a process. Within service design, blueprints add unique value by illuminating what’s going on underneath the surface to bring a process to life.
This interactive case study walks through how to create behavioral maps, as well as how to augment them using tools from service blueprints. By leveraging service blueprints’ organized approach to capturing information not just from end-to-end, but also from surface-to-core, behavioral scientists can gain an understanding of the system beyond the intervention. This is helpful both to inform the intervention design – understanding why some steps are set in stone due to rules or policies, and where the most promising opportunities for intervention exist. It can also provide insight into what needs to be done to support that intervention.
Behavioral blueprints shed light on customer experience, business process, and how the science of human behavior influences each, enabling more informed problem framing. They are a valuable tool for anyone seeking to apply behavioral science insights to improve their products and services. Not only have we created an interactive case study, we’re arming you with a Behavioral Mapping and Blueprinting Cheat Sheet – a quick reference guide to creating behavioral maps and behavioral blueprints, complete with additional resources to learn more.
Interactive Case Study