The New Big Data

Unless you’ve been living under a rock for the past five years, you’ve likely noticed the astronomical rise of “Big Data.” The idea that working with large data sets can lead to valuable insights into human behavior, interactions, and associations is nothing new. However, something cutting-edge looms on the horizon. A juggernaut of epic proportions: huuuge data.

“Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it… [ Huuuge data, however, that’s the next huge thing.] “ – Dan Ariely

What’s the difference between big data and huuuge data? The losers and haters will claim that there is no difference. The difference should be obvious. Before huge data we were lucky to find an n bigger than font-size 12. After adopting huuuge data practices we walked into the lab one day to find that this n many thousands of times larger had taken up residence in our common area.

Early adopters of huuuge data will also notice remarkable improvements in their available mental bandwidth. For example, big data started with 3 Vs as their guiding principles, volume,velocity, and variety. It has since been expanded to include two more, veracity and value. With huuuge data, you only have to remember one V, which stands for “very.” Very huuuge. Congratulations, you just freed up an extra 80% of your bandwidth for more important things.

As you can see from this Google trend data, between February 12th and February 25th big data suffered a staggering defeat at the hands of huuuge data. Interest in big data shrunk by 1.01%, while huuuge data saw an 100% increase over the same period of time. Needless to say, big data is losing bigly.

Don’t be the last person to jump on the bandwagon. If you want to be a step ahead of the competition, huuuge data is for you. The future is now.