Case Study

Optimizing Allocation of Charitable Donations

In Collaboration With:

Thrivent Financial is a non-profit organization that helps its members be wise with money and live generously.


As a non-profit, Thrivent’s model helps its members allocate money to charities that otherwise would have been taxed. Thrivent was looking to generate increased awareness about this program via its website.


The Center for Advanced Hindsight used behavioral science principles, such as fostering a sense of pride and urgency, to improve its messaging and help its members.


A new Thrivent website section that better communicates the importance of this issue is now in place.

Value for Sponsor

The Center’s work helped Thrivent empower its members to better allocate their charitable donations.