“If I had an hour to solve a problem, I’d
spend 55 minutes thinking about the
problem and 5 minutes thinking about
solutions.” -Albert Einstein
Identify the Key Behavior
Get uncomfortably speciﬁc about the behavior that you
want your employees or customers to take, as well as
deﬁne the metric for measuring progress on that behavior.
Identify possible barriers for completing the key behavior
and choose a barrier that can decrease the most friction.
Identify potential beneﬁts that you could add or amplify
existing beneﬁts to so they are more powerful. Select a
beneﬁt that is most likely to motivate your user to carry
out the key behavior.
MetLife Foundation believes that everyone should have access to the right ﬁnancial
toolds and services to build a better tomorrow. The Foundations mission of
ﬁnancial inclusion focuses on increasing low-income families’ readiness,
willingness and ability to engage with the ﬁnancial sector, in advancing the delivery
of high-quality ﬁnancial products and services, and in investing in research and
learning with the view of beneﬁting those who need it most.
Common Cents leverages research and insights gleaned from behavioral
science to create interventions that lead to positive ﬁnancial behaviors and
improved outcomes for low- to moderate-income households in the United
StatesWe have two ofﬁces: Durham, NC and San Francisco, CA.