Designing for behavior change is a little like designing a rocket ship, you want to reduce friction while you also boost energy.
Making Small Tweaks
Sometimes, all that is needed to improve behavior is a small change in language, adding a deadline, or simplifyinga form. These interventions are enerallylow-cost with moderate impact, but easy to test, replicate, and scale.
People tend to stick with the status quo. Sometimes our interventions deal with changing or interrupting a default, if it’s leading to an undesired behavior. We’ve found that changing defaults around account opening and savings contributions can have large effects on savings.
Sometimes we decide that the best way to address a behavior is through a more intensive process of building a new product or service, with or without a partner. This can be designing a new platform, creating a newtype of account, or instituting a new text-messaging technology.
MetLife Foundation believes that everyone should have access to the right ﬁnancial toolds and services to build a better tomorrow. The Foundations mission of ﬁnancial inclusion focuses on increasing low-income families’ readiness, willingness and ability to engage with the ﬁnancial sector, in advancing the delivery of high-quality ﬁnancial products and services, and in investing in research and learning with the view of beneﬁting those who need it most.
Common Cents leverages research and insights gleaned from behavioral science to create interventions that lead to positive ﬁnancial behaviors and
improved outcomes for low- to moderate-income households in the United States
We have two ofﬁces: Durham, NC and San Francisco, CA.