Results Report

As researchers, we test our ideas using the gold standard: Randomized Controlled Trials. This helps us measure true impact and determine if an idea should be scaled.Then, we broadly share our findings.

Experimentation is an important step to determine what works and how best to allocate resources. We test all of our solutions through experimentation, sometimes pre-tests but often field studies. This gives us confidence that the idea actually changed behavior in measurable ways or whether we should redirect efforts elsewhere. After an idea has been tested, we share the results in the popular press, via case studies on our website, and in our annual report.


We use the scientific method and a randomized control trial design our tests.

Develop a hypothesis because of behavioral principle
Develop a hypothesis

We start with articulating our hypothesis: if we make x change, then y behavior will happen because of behavioral principle.

Testing is all about comparisons
Determine Control and Treatment

Testing is all about comparisons, so you have to decide what are we comparing against our ideas against. We try to only vary one thing between control and treatment to better understand what is driving any differences.

difference in behavioral outcomes is due to the idea we in CAH are testing
Randomize into groups

Instead of allowing people to self-select into treatment or control, we randomly assign them to one of the groups. This allows us to know that the only difference in behavioral outcomes is due to the idea we are testing


We share our learnings with practitioners, other academics, and the field as a whole.

case studies and reports | CAH
Case Studies & Reports

View Studies

behavioral economics news
Popular Press

View Press

webinars for behavioral economics
Webinars & Other

View Webinars


met life foundation

MetLife Foundation believes that everyone should have access to the right financial toolds and services to build a better tomorrow. The Foundations mission of financial inclusion focuses on increasing low-income families’ readiness, willingness and ability to engage with the financial sector, in advancing the delivery of high-quality financial products and services, and in investing in research and learning with the view of benefiting those who need it most.

common cents lab logo

Common Cents leverages research and insights gleaned from behavioral science to create interventions that lead to positive financial behaviors and improved outcomes for low- to moderate-income households in the United States

We have two offices: Durham, NC and San Francisco, CA.