Co-founder and Chief Strategy Officer
Lee is a seasoned innovator and strategist with more than 25 years’ experience in Europe, the US and Asian markets. He has previously worked in senior management roles for global brands including Vodafone and Harrods, and has led creative agencies in Tokyo and London. For the last 10 years he has specialized in the health sector, leading branding and consumer product innovation projects for organizations including US healthcare giant Humana, global telehealthcare company Tunstall, and major US health systems. Lee is an expert in consumer engagement and behavior change marketing, and pioneered population health management strategies in the UK’s NHS. He is a Partner at LIFT1428, a leading healthcare marketing, strategy and design firm based in Chattanooga, TN, and Co-founder and Fellow of The Institute of Healthcare Design Thinking. Lee holds a Masters in Oriental Studies from Cambridge University, UK.