Sponsors work with us to make people happier, healthier and wealthier, at home and abroad

The Center for Advanced Hindsight

The work of the Center for Advanced Hindsight is supported and expanded through research sponsors. Sponsors tend to have a vested interest in research related to health and financial behaviors at home and abroad. While each sponsorship is tailored to the needs and abilities of the sponsoring organization, there tend to be one to three typical areas that a sponsor supports and benefits from.

Mariel Beasley

Interested in sponsoring financial research?

Contact Mariel

Jan Willem Lindemans

Interested in sponsoring health research?

Contact Jan Willem

Mariel Beasley

Interested in sponsoring financial research?

Jan Willem Lindemans

Interested in sponsoring health research?




Highly Tailored

We work with our sponsors to design and test scalable, sustainable, and high-impact behavior change solutions. Because every sponsor is unique, our behavioral researchers work closely with each organization to define the scope and nature of our relationship. Once we determine specific needs, dedicated Center staff carry out activities with sponsoring organizations that range from behavior mapping, workshops, field experiments, data analysis, and reporting of results.

What are some benefits of sponsorship?

Early access

Early access to research findings across the lab

Input and direction

Input and direction for a relevant research agenda, often directly related to their own products or services


Workshops on behavioral science to build internal capacity for applying behavioral insights and experimentation

On-call Advice

On-call advice and feedback from behavioral experts in the lab

Thought leadership

Thought leadership in the field of behavioral economis


A variety of written reports, papers or press related to the research findings

“We've assembled a talented and passionate team of researchers who are committed to helping people be happier, healthier and wealthier. I am so proud of how this team has provided so many organizations over the years with new knowledge on how individuals make decisions related to their health and finances." - Dan Ariely

Learn more about becoming a sponsor

What our sponsors are saying

Rigorous and Relevant: At CAH, academic rigor does not come at the cost of real-world relevance. Quite the opposite -- relevance makes the rigor possible. Nobody is better at putting scientific knowledge to work to reach practical, actionable solutions.

Craig B. Wynett Behavioral Science Officer, Procter & Gamble

The Center for Advanced Hindsight has been a valuable resource to Thrivent Financial as we explore ways to help our members be wise with money and feel financially secure. We especially appreciate the Center's ability to help us frame and conduct studies and tests to understand people's attitudes and behaviors related to money. They get us.

Gil Young Research & Strategy Advisor, Thrivent Financial

We have built and pioneered a shared value insurance model that has had a global impact. Fundamental to this has been an understanding and incentivization of behavior change. Dan Ariely and his Center for Advanced Hindsight have been hugely influential as both a resource and a partner in innovation. We are grateful to Dan and his team, and look forward to working with them into the future in the pursuit of changing lives and making people healthier.

Adrian Gore CEO, Discovery