Ulysses Lab - Center for Advanced Hindsight

GET YOUR NEW LIFE IN JUST THREE MINUTES

And just three steps. Easy as one, two, three! All the best things come in threes.

Dan Ariely calls it revolutionary!

Dan Ariely - Center for Advanced Hindsight

COMMITMENTS THAT STICK TO YOU

PROVEN TO WORK 100% OF THE TIME

10 OUT OF 10 DOCTORS AGREE

YOUR NEIGHBORS ARE ALL DOING IT

ARE YOU READY TO WIN AT LIFE?

SPREAD THE WORD

Love our miracle-maker? You're not alone! Now is your chance to share it with everyone you know.

DON'T JUST TAKE IT FROM US!

Here's what others have to say about the Ulysses Lab

This is just what behavioural science needs - a little less Tversky and a little more Torquemada

RORY SUTHERLAND Ogilvy Change

At this point in my career, I've had enough of "gentle persuasion." The Ulysses Lab brings in the big guns. The key to staying consistent to your commitments is to make it really, really painful to break your promises.

ROBERT CIALDINI

Forget holding the Hunger Games hostage at the gym. With the Ulysses Lab you can hold yourself hostage if you don’t go to the gym.

KATY MILKMAN

The Ulysses Lab has already helped me ﬁgure out how to achieve my lifelong dream of replacing green vegetables with a daily dose of Cotton Candy Blizzards from Dairy Queen.

ADAM GRANT

Before the Ulysses Lab, I couldn't even match my socks. Now I am an Ig Nobel award winning behavioral scientist!

DAN ARIELY

I’ve done a lot of terrible things. Things I’m not proud of. Things I’m ashamed of. Things for which I should probably be arrested. But joining the Ulysses Lab is not one of those things

DAVID PIZARRO

This is a major step to crack the braincode. The embedded Ulysses Lab AI-learning code is evidence based and incredibly effective – resistance is futile. The Ulysses Lab changes everything…

ANDREAS STAUB

I told Dan Ariely I’d write a book with him and - using an early version of the Ulysses Lab – I promised that if it didn’t become a #1 bestseller and make us both rich and famous, I’d run a website about applied behavioral science. So, yeah. Visit the website.

JEFF KREISLER Co-author of “Dollars and Sense” and Editor-in-Chief of PeopleScience.com

We are simply blown away with how effective the Ulysses Lab is. It has changed our lives, and it will no doubt change yours!

LAURENS PELS, ANNEGIEN WILMS AND ALEX BOERS

Wow, this totally changed the way I do my goals! It’s a goal game changer. You must try it if you want to level up your life.

VANESSA VAN EDWARDS Science of People

You'll be winning so much with the Ulysses Lab, you're going to be sick and tired of winning.

THE PRESIDENT OF THE UNITED STATES OF AMERICA

Quitting is easy. Persisting long after it makes sense is what real winners do.

JONAH BERGER

Honestly, I barely ever achieved my goals before Ulysses Lab. Now, they’ve made it impossible not to!

CLARE SMITH MARASH

The Ulysses Lab is such a game changer that I am shutting down The Humor Research Lab (HuRL) which just can’t compete.

PETER MCGRAW Humor Research Lab

THE STORY BEHIND THE NAME

Want to know why the Ulysses Lab is called the Ulysses Lab?

And thus the Ulysses contract was born

The inspiration behind our namesake comes from the story of Ulysses and the sirens. As you may recall from Homer’s ancient tale, Ulysses knew that if he allowed himself to respond to the tempting calls of the Sirens, he would follow them (thereby leading himself and his crew to a sure death). To avoid this dreadful fate, he had his sailors tie him to the mast of his ship and put wax in their ears so that they could not hear the sirens. He ordered them to pull out their swords and attack him if he tried to remove himself from the mast. Ulysses protected himself from temptation by making it impossible to take action when temptation appeared. He didn’t have to summon his willpower to resist because giving in was not an option.

That’s why we’ve created the Ulysses Lab -- to help people form unbreakable commitments to their most important goals, leaving them with no option other than to succeed. All of the programs created by the Ulysses Lab have the same underlying structure: Your current self-commits to constraining your future self so that you can reach your goals in the best interest of all your selves.