The Center for Advanced Hindsight started in 2007 by Dan Ariely. The team of post docs, research assistants and generally interesting people is primarily based in Durham North Carolina.

Deliver Academic Research

We discover insights about human behavior and work to contribute to the academic community. View academic papers

Develop New Solutions

We partner with a range of organizations including startups, customer focused financial institutions, and mission-driven companies who want to increase financial well-being or health outcomes. We also build and test our own prototypes.
Startup Lab | Common Cents: Behavioral Lab for Financial Well Being

Share Insights

We create tools and resources that help practitioners and non-academics apply behavioral learnings.
View resources