About
Making people happier, healthier, and wealthier with behavioral science, at home and abroad.
What was the impetus for creating the Center for Advanced Hindsight?
“The Center for Advanced Hindsight was created out of our love affair with the hindsight bias, a phenomenon where people find things to be more predictable after they have occurred. This bias is particularly interesting in behavioral science research, where we often hear that our research results are intuitive. But we only hear that they are intuitive if people don’t have to guess beforehand what happened in an experiment. When we ask people to guess the results beforehand, we find they are quite poor at predicting (and therefore the results of the research are not so intuitive after all!)”
Dan Ariely Founder
Why are the Center's services important and what makes it unique?
“The Center for Advanced Hindsight is a magical place. I don’t know of any other lab working at the intersection of research and the real world that has quite as much impact, or quite as much fun as we do.”
Aline Holzwarth Principal Researcher
OUR TEAM
Since the inception of the Center for Advanced Hindsight a decade ago, more than one hundred behavioral scientists, PhD students, post-doctorates, interns, volunteers, and generally interesting people from across the globe have called the Center for Advanced Hindsight home.
OUR PARTNERS
Partners of the Common Cents Lab are tech companies, banks, credit unions, non-profits, and government organizations with the common goal of using behavioral science to improve the financial well-being of low-to moderate-income people in the United States.
Startups that participate in our Startup Lab academic incubator program are exposed to behavioral economics, supported in the integration of insights from social science, and are actively involved in collaborative projects with Center For Advanced Hindsight members in order to answer startup-specific research questions.
OUR STUDENTS
We are committed to sharing our knowledge about human thought, behavior, and decision-making with the world at large. Between our course material on Coursera, Udemy, and Daily Bits: we have a course for you, whether you are a hardcore behavioral science fan or are just looking to learn something new about the world around you.
OUR EXTENDED FAMILY
We keep our followers current with everything that is taking place at the Center for Advanced Hindsight. Do you want to be synced up with the latest behavioral science research, current events, and popular press? Consider following us through our newsletter, and on Facebook, Twitter, and Medium.
Our Staff
Aaron Nichols
ALUMNUS
Alev Uneri
RESEARCHER IN RESIDENCEHEALTH
Alex Moog
ALUMNUS
Aline Holzwarth
PRINCIPAL, CENTER FOR ADVANCED HINDSIGHTSTARTUP LAB, HEALTH, MARKETING TEAM, MANAGEMENT & OPS, FUNDRAISING
Allison White
BEHAVIORAL RESEARCHERCOMMON CENTS LAB
Amanda Utevsky
SENIOR BEHAVIORAL RESEARCHERCOMMON CENTS LAB
Anat Binur
Investment Partner
Andrea Dinneen
ALUMNUS
Aner Tal
ALUMNUS
Anja Schanbacher
ALUMNUS
Anna Weinberg
ALUMNUS
Antonieta (Toni) Castro Cosio
SENIOR BEHAVIORAL RESEARCHERCOMMON CENTS LAB
Ari Kagan
ALUMNUS
Author
Becky Rayburn-Reeves
SENIOR BEHAVIORAL RESEARCHERHEALTH
Beth Hopping
ALUMNUS
Brad Swain
ALUMNUS
Cara Ansher
ALUMNUS
Catherine J. Berman
SENIOR BEHAVIORAL RESEARCHERHEALTH
Cathie Mahon
Assistant Commissioner and Executive Director at NYC Department of Consumer Affairs
Celia Hodent
USER EXPERIENCE CONSULTANT
Ciara Lutz
ALUMNUSCommon Cents Lab
Conor Artman
ALUMNUS
Crystal C. Hall
Associate Professor
Dan Ariely
PRINCIPAL, CENTER FOR ADVANCED HINDSIGHTFUNDRAISING, WORLD, HEALTH, WEALTH, COMMON CENTS LAB, MANAGEMENT & OPS
Dan Rosica
Research AssistantGOVERNMENT
David Neal
EXECUTIVE IN RESIDENCEWORLD
David Pizarro
ASSOCIATE PROFESSOR OF PSYCHOLOGY CORNELL
Emory Nelms
ALUMNUS
Evelyn Stark
Assistant Vice President of Financial Inclusion at MetLife Foundation
Eyal Engel
ALUMNUS
Gara Pollock
Making S**t HappenMANAGEMENT & OPS
Guy Hochman
ALUMNUS
Hans Frech La Rosa
BEHAVIORAL RESEARCHERCOMMON CENTS LAB
Heather Mann
ALUMNUS
Hien Nguyen
ALUMNUS
Ida Rademacher
Executive Director of the Initiative on Financial Security (IFS) at the Aspen Institute
Igal Ori
ALUMNUS
Ingrid M. Paulin
ALUMNUS
Ivan Dimitrov
ALUMNUS
Jamie Foehl
SENIOR BEHAVIORAL RESEARCHERCOMMON CENTS LAB, HEALTH
Jan Willem Lindemans
PRINCIPAL, GLOBAL HEALTH AND DEVELOPMENTHEALTH, COMMON CENTS LAB
Janet Schwartz
POST DOCTORAL ASSOCIATE
Jared Wolfe
ALUMNUS
Jeffrey W. Ubben
IRRATIONAL FELLOW
Jenna Clark
SENIOR BEHAVIORAL RESEARCHERHEALTH
Jenny Comiskey
DIRECTOR MCKINSEY & COMPANY
Jianna Torre
BEHAVIORAL RESEARCHERCOMMON CENTS LAB
Jiayu ‘Lynn’ Zhao
BEHAVIORAL RESEARCHERCOMMON CENTS LAB
Jingzhi “Hippo” Tan
ALUMNUS
Joanne Yeh
ALUMNUS
John Khoury
IRRATIONAL FELLOW
John Lynch
Professor of Free Enterprise at the Leeds School of Business
Jon Fjeld
PROFESSOR OF PHILOSOPHY AND THE PRACTICE OF STRATEGY FUQUA SCHOOL OF BUSINESS, DUKE UNIVERSITY
Jonah Berger
PROFESSOR OF MARKETING WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA
Jonathan Cloughesy
BEHAVIORAL RESEARCHERHEALTH
Jonathan Corbin
SENIOR BEHAVIORAL RESEARCHERHEALTH
Jordan Axt
ALUMNUS
Joseph Harvey
ALUMNUS
Joseph Sherlock
SENIOR BEHAVIORAL RESEARCHERCOMMON CENTS LAB, GOVERNMENT
Judson Bonick
SENIOR BEHAVIORAL RESEARCHERHEALTH
Julia O’Brien
PRINCIPAL, BETTER LIVING AND HEALTHHEALTH, MARKETING TEAM, MANAGEMENT & OPS
Julie Grundy
INFORMATION ARCHITECT DUKE OIT WEB SERVICES
Julie Miller
SENIOR BEHAVIORAL RESEARCHERHEALTH
Justin Thomas
CEO CROSSCOM
Kacie Kinzer
ALUMNUS
Kahini Shah
BEHAVIORAL RESEARCHERCOMMON CENTS LAB
Kirill Klimuk
ALUMNUS
Kristen Berman
ALUMNUS
Lalin Anik
ALUMNUS
Lee Chang-Yuan
ALUMNUS
Leeyan Phillips
CO-FOUNDER AND CHIEF STRATEGY OFFICER BLUE DOOR
Linden Thayer
ALUMNUS
Lindsay Juarez
ALUMNUS
Lyndsay Gavin
BEHAVIORAL RESEARCHERCOMMON CENTS LAB, GOVERNMENT
Margaret Bolton
SENIOR BEHAVIORAL RESEARCHERCOMMON CENTS LAB
Margaret Gorlin
ALUMNUS
Marialejandra Guzman Cruz
ALUMNUS
Mariel Beasley
PRINCIPAL, COMMON CENTS LABCOMMON CENTS LAB, MANAGEMENT & OPS, FUNDRAISING
Martin Stoyanov
TECH GURUMARKETING TEAM
Matt Bodien
ALUMNUS
Matt Hudson
LEAD MOBILE DEVELOPER BELK
Matt Trower
ARTISTMARKETING TEAM
Matthew McMullen
CLOUD FACTORY
Maura Farver
ALUMNUS
Maxwell Marion-Spencer
MAKING S**T HAPPENMANAGEMENT & OPS
Megan Hogerty
DAN CONTROLLERMANAGEMENT & OPS
Megan Turner
ALUMNUS
Merve Akbas
ALUMNUS
Michael Daly
BEHAVIORAL RESEARCHERCOMMON CENTS LAB, GOVERNMENT
Michael Levy
CO-FOUNDER AND CEO BLUE DOOR
Michael Norton
PROFESSOR OF BUSINESS ADMINISTRATION (MARKETING UNIT) HARVARD BUSINESS SCHOOL
Michelle Zong
BEHAVIORAL RESEARCHERHEALTH, STARTUP LAB, COMMON CENTS LAB
Mikalyn Rush
SENIOR BEHAVIORAL RESEARCHERCOMMON CENTS LAB, GOVERNMENT
Murali Doraiswamy
PROFESSOR OF PSYCHIATRY AND MEDICINE DUKE UNIVERSITY
Nick Buttrick
ALUMNUS
Nick Fitz
ALUMNUS
Nina Bartmann
SENIOR BEHAVIORAL RESEARCHERHEALTH
Nina Strohminger
ALUMNUS
Ori Plonsky
ALUMNUS
Panos Mitkidis
VISITING FACULTY
Parker Thomas
Change Maker at Angel List
Pat Berman
ALUMNUS
Paul Golightly
NARRATIVE ADVISOR
Perry Wright
SENIOR BEHAVIORAL RESEARCHERCOMMON CENTS LAB
Rachael Lubbers
ALUMNUS
Rachael Meleney
ALUMNUS
Rachel Kahn
BEHAVIORAL RESEARCHERHEALTH
Rachel Schneider
Senior Vice President at Center for Financial Services Innovation (CFSI)
Rebecca Kelley
MAKING S**T HAPPENMANAGEMENT & OPS, FUNDRAISING
René Fay
MAKING S**T HAPPENCOMMON CENTS LAB
Richard Mathera
ALUMNUS
Sabrina Lamar
MAKING S**T HAPPENMANAGEMENT & OPS
Samuel Iglesias
ALUMNUS
Samuel Salzer
PODCAST CO-HOSTTHE BEHAVIORAL DESIGN PODCAST
Sanyin Siang
AFFILIATE, FUQUA / COACH K CENTER ON LEADERSHIP AND ETHICSHEALTH
Scott Cook
CO-FOUNDER OF INTUIT
Shahar Ayal
ALUMNUS
Shanta Ricks
BEHAVIORAL RESEARCHERCOMMON CENTS LAB, HEALTH
Shaye-Ann McDonald
BEHAVIORAL RESEARCHERGOVERNMENT
Sheila Miglarese
MAKING S**T HAPPENMANAGEMENT & OPS
Shlomo Klapper
ALUMNUS
Sid Ratkiewicz
BEHAVIORAL RESEARCHERCOMMON CENTS LAB
Sondra Horn
ALUMNUS
Stefán Ragnarsson
BEHAVIORAL RESEARCHERCOMMON CENTS LAB
Stephanie Tepper
ALUMNUS
Stephen Spiller
ALUMNUS
Steve Prince
ALUMNUS
Sunita Sah
ALUMNUS
Susan Budinger
MAKING S**T HAPPENMANAGEMENT & OPS
Susan Wunderink
ALUMNUS
Thais Gargantini Cardarelli
Director at KaymaGOVERNMENT
Thomas Brown
Partner at Paul Hastings
Thomas Walichiewicz
ALUMNUS
Tim Huntley
CEO CENTERVENTION
Ting Jiang
ALUMNUS
Tom Rose
CEO TESTIVE
Troy Campbell
ALUMNUS
Vahid Ashrafimoghari
ALUMNUS
Vijay Umapathy
PRODUCT MANAGER (EMERITUS) GOOGLE INBOX & GOOGLE CALENDAR
Vlad Chituc
ALUMNUS
Wendy De La Rosa
ALUMNUS
Ximena García-Rada
ALUMNUS
Zachary Zenko
ALUMNUS
Zarak Khan
SENIOR BEHAVIORAL RESEARCHERCOMMON CENTS LAB
WHAT WE DO
From academic publications and reports, to comics demonstrating behavioral science concepts through the eyes of our canine companions, our work takes many forms. While the formats are almost as wide-ranging as the subject matter, all of our work is aimed at using behavioral insights to tackle challenging problems at home and abroad.
