Making people happier, healthier and wealthier with behavioral science, at home and abroad.

Making people happier, healthier and wealthier with behavioral science, at home and abroad.

Making people happier, healthier and wealthier with behavioral science, at home and abroad.

Welcome to the Center for Advanced Hindsight

We design, test, and implement interventions that are scientifically rigorous, innovative, and impactful. We do this by straddling academia and the real world.

How to Better Communicate Health Risks and Improve Health Outcomes: Story-telling for More Impact

As we’ve covered in Part I and Part II of this series, risk appeals often include several different elements that work together to shape how they are interpreted…

Event: Can Behavioral Science Save Lives?

CAH Principal Ting Jiang recently gave a talk titled 'Can Behavioral Science Save Lives?' at the Microsoft office in Beijing!

INITIATIVES

common cents lab logo

With support from MetLife Foundation, our world-class behavioral researchers design and test solutions to increase the financial well-being for low-to moderate-income people living in the United States.

Learn more about the Common Cents Lab
common cents lab startup lab

The Startup Lab supports tech solutions related to health and financial decision-making in building more effective products for humans. We help startups integrate findings and experimentation methods from behavioral science.

Learn More the Startup Lab

RESOURCES

We develop tools for people to become masters of their own behavior change.

Apps

Check out all the ways you can keep us in your pocket.

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Reports

Read our white papers, annual reports, and other summaries of our behavioral science work.

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Webinars

Watch one of our past presentations, or sign up to catch the next one live.

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NEWS

Don't miss CAH Principal @alineholzwarth discuss effective behavioral interventions for digital health at @hxdconf… https://t.co/pVUOeQpuuK

@advncdhindsight

Gen Z women have the best shot at closing the wealth equality gap, and here’s hoping they will.… https://t.co/4wvnb1n8Cv

@danariely