About
Making people happier, healthier, and wealthier with behavioral science, at home and abroad.
What was the impetus for creating the Center for Advanced Hindsight?
The Center for Advanced Hindsight was created out of our love affair with the hindsight bias, a phenomenon where people find things to be more predictable after they have occurred. This bias is particularly interesting in behavioral science research, where we often hear that our research results are intuitive. But we only hear that they are intuitive if people don’t have to guess beforehand what happened in an experiment. When we ask people to guess the results beforehand, we find they are quite poor at predicting (and therefore the results of the research are not so intuitive after all!)
WHAT WE DO
From academic publications and reports, to comics demonstrating behavioral science concepts through the eyes of our canine companions, our work takes many forms. While the formats are almost as wide-ranging as the subject matter, all of our work is aimed at using behavioral insights to tackle challenging problems at home and abroad.
COMMON CENTS LAB
Partners of the Common Cents Lab are tech companies, banks, credit unions, non-profits, and government organizations with the common goal of using behavioral science to improve the financial well-being of low-to moderate-income people in the United States.
Startups that participate in our Startup Lab academic incubator program are exposed to behavioral economics, supported in the integration of insights from social science, and are actively involved in collaborative projects with Center For Advanced Hindsight members in order to answer startup-specific research questions.
