Publications

Publications

Latest Publications

Research Area

Publication Type

Habit slips: when consumers unintentionally resist new products
  • Jun 7 2016
  • Published in: Journal of the Academy of Marketing Science
  • Keywords: And More!

Consumers’ existing habits are a key driver of resistance to new product…

David Neal EXECUTIVE IN RESIDENCE

This 1 Weird Trick Can Help People Grow Their Savings
  • Jun 7 2016
  • Published in: Scientific American
  • Keywords: Common Cents Lab

If you are like most Americans, you are paid between two and…

Authors
The realities of living as an independent contractor
  • Apr 18 2016
  • Published in: PBS
  • Keywords: Common Cents Lab

Imagine that you made $20,000 last year. In addition, you experienced high…

Authors
People Should Spread Out Their Spending–So Why Don’t They?
  • Mar 22 2016
  • Published in: Scientific American
  • Keywords: Money

In general we have difficulty spending money in a balanced way. We…

Authors
Why Don’t People Manage Debt Better?
  • Feb 18 2016
  • Published in: Scientific American
  • Keywords: Common Cents Lab

Credit cards are ubiquitous in American society – nearly 70% of all…

Authors
Extreme Rituals as Technologies of a Brand Platform called Religion
  • Feb 10 2016
  • Published in: Material Religion
  • Keywords: And More!

Each and every of the major religions would like to pride itself…

Panos Mitkidis VISITING FACULTY

It Depends Who is Watching You: 3-D Agent Cues Increase Fairness
  • Feb 9 2016
  • Published in: PLOS ONE
  • Keywords: And More!

Laboratory and field studies have demonstrated that exposure to cues of intentional…

Panos Mitkidis VISITING FACULTY