Millennial Financial Regret Spending

We regret over a quarter of our purchases

We asked 1000 Americans between the ages of 20 and 36-years old about what they regretted spending money on. 28,937 data points later, we have some answers.  Check out our report and summary.

See our findings

Limit Impulse Purchases

The Lesson

Set and you will forget. Increase happiness by putting bills on autopay.

Auto Pay Essentials

The Lesson

Required or planned spending is less regretful.

Avoid Temptations

The Lesson

Guilty pleasures come with a heaping of regret.


Press Release

Common Cents Lab Unveils Millennial Financial Regret Spending Report First of its kind report seeks to measure whether spending can make you happy San Francisco, CA and Durham, NC — Sept 12th, 2017 — Common Cents Lab, a financial research lab at Duke University supported by MetLife Foundation, today unveiled its first ever Millennial Regret Spending Report.


About Common Cents Lab

The Common Cents Lab, supported by MetLife Foundation, is a financial research lab at the Center for Advanced Hindsight at Duke University that creates and tests interventions to help low- to moderate-income households increase their financial well-being. Common Cents leverages research gleaned from behavioral economics to create interventions that lead to positive financial behaviors. The lab is led by famed Behavioral Economics Professor Dan Ariely and is comprised of researchers and experts in product design, economics, psychology, public policy, advertising, business administration, and more.

To fulfill its mission, Common Cents partners with organizations, including fintech companies, credit unions, banks, and nonprofits, that believe their work could be improved through insights gained from behavioral economics. To learn more about Common Cents Lab visit .


About Qapital

Launched in 2012, Qapital is an easy-to-use, daily money management application that allows its users to organize their finances in a single place by connecting with their online accounts. It provides its users with an instant overview of their finances and empowers them to save on small things so that they can spend on things that matter the most. It offers features that are new to banking such as savings-oriented gamification linked to traditional products, including debit cards and saving accounts.


About Metlife

MetLife Foundation was created in 1976 to continue MetLife’s long tradition of corporate contributions and community involvement. Since its founding through the end of 2016, MetLife Foundation has provided more than $744 million in grants and $70 million in program-related investments to organizations addressing issues that have a positive impact in their communities. Today, the Foundation is dedicated to advancing financial inclusion, committing $200 million to help build a secure future for individuals and communities around the world.

To learn more about MetLife Foundation, visit