Latest Posts

Interested in Participating in Startup Lab? Learn More About the Program!

The Startup Lab is a CAH initiative to apply behavioral economics to startups in the health and finance domains through the application of existing research findings, as well as conducting original research projects. The…

Startup Lab   /   MAY 26 2016

Help us improve email

Dear friends, In thinking about how to improve email (something that gives us both joy and stress), I’d like to ask for your help.  I’m trying to understand how people use email and what…

Behavioral Economics & Psychology, Financial Decision-making Aided by Technology   /   MAY 16 2016

How one startup improved their first use experience using behavioral principles

Kiwi is a fintech savings platform that enables users to access personalized prepayment health savings plans. Kiwi’s platform integrates with health clinics to provide financially at risk patients access to a planning service that…

Behavioral Economics & Psychology, Financial Decision-making Aided by Technology   /   OCTOBER 23 2015