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Behavioral Deep Dive: Videos to Help You Think Like a Choice Architect
By watching our behavioral deep dives you’ll be able to see how Eveyln Gosnell, a choice architect, evaluates a product strategy and user interface. We ask and answer key product questions like: When is…
Behavioral Economics & Psychology / NOVEMBER 13 2015
A Case Study: How reframing a feature can make the user and the business better off
eMoneyPool is a sharing community where members take turns borrowing from a common fund to pay for short-term goals. It’s a centuries old financial practice with roots around the world. When people have trouble…
Behavioral Economics & Psychology / NOVEMBER 13 2015
How one startup improved their first use experience using behavioral principles
Kiwi is a fintech savings platform that enables users to access personalized prepayment health savings plans. Kiwi’s platform integrates with health clinics to provide financially at risk patients access to a planning service that…
Behavioral Economics & Psychology, Financial Decision-making Aided by Technology / OCTOBER 23 2015
Trending topics
Helping Remote Employees Towards a Healthier Lifestyle Some Insights from MTurkers
By Nina Bartmann, Jonathan Corbin, Ziyi Yan Image by Paico Oficial from Unsplash Remote work is here to stay In response to the global COVID-19 pandemic, around March 2020, most companies across the U.S….
Make plans, not resolutions
This post originally appeared on the Pattern Health blog. By Aline Holzwarth Your new year’s resolution is very likely to fail. Most do. Resolutions are just not built to succeed. They rely on willpower, hoping…
The Mbrella Calendar: Helping Kenyan Families Track Their Savings for Health Insurance
Mbrella is a charitable organization devoted to helping impoverished Kenyan families buy health insurance. Mbrella connects donors with Kenyan mothers and employs a number of behavioral interventions meant to help the mother gain enough…
Help us improve email
Dear friends, In thinking about how to improve email (something that gives us both joy and stress), I’d like to ask for your help. I’m trying to understand how people use email and what…