Latest Posts
Behavioral Deep Dive: Videos to Help You Think Like a Choice Architect
By watching our behavioral deep dives you’ll be able to see how Eveyln Gosnell, a choice architect, evaluates a product strategy and user interface. We ask and answer key product questions like: When is…
Behavioral Economics & Psychology / NOVEMBER 13 2015
A Case Study: How reframing a feature can make the user and the business better off
eMoneyPool is a sharing community where members take turns borrowing from a common fund to pay for short-term goals. It’s a centuries old financial practice with roots around the world. When people have trouble…
Behavioral Economics & Psychology / NOVEMBER 13 2015
How one startup improved their first use experience using behavioral principles
Kiwi is a fintech savings platform that enables users to access personalized prepayment health savings plans. Kiwi’s platform integrates with health clinics to provide financially at risk patients access to a planning service that…
Behavioral Economics & Psychology, Financial Decision-making Aided by Technology / OCTOBER 23 2015
Trending topics
Help us improve email
Dear friends, In thinking about how to improve email (something that gives us both joy and stress), I’d like to ask for your help. I’m trying to understand how people use email and what…
Cheat Codes: Calling all Artists
Artists from around the world are invited to attend a discussion about behavioral economics, dishonesty and cheating at the Center for Advanced Hindsight on October 25 at 7:30 PM EST. (Artists who do not…
Partisans Don’t Know How the Middle Feels
Ten minutes into the Presidential debate, my democratic friends were sure it was a failure. They tweeted, “Nothing he is saying is making me feel anything.” A lot of Democrats have walked away from…