Latest Posts
Considering Consideration Sets
When faced with a decision (e.g., like what to do on a week night), our final decisions are based less on what options are available, and more on what options we consider. The options…
Behavioral Economics & Psychology / DECEMBER 15 2012
Are Wii U Prices Manipulating Shoppers’ Psychology?
[youtube=http://youtu.be/0YFstA3fqh0] The pricing structure of Nintendo’s Wii U could manipulate shopper psychology via the decoy effect (see here and here here for more on the effect). The Wii U is mainly available in two forms:…
Behavioral Economics & Psychology / DECEMBER 3 2012
The Psychology of Black Friday
Why do shoppers get so crazy and sometimes so irrational on Black Friday? Troy Campbell visits the local mega-mall on Black Friday to find out.
Behavioral Economics & Psychology / NOVEMBER 25 2012
Trending topics
Helping Remote Employees Towards a Healthier Lifestyle Some Insights from MTurkers
By Nina Bartmann, Jonathan Corbin, Ziyi Yan Image by Paico Oficial from Unsplash Remote work is here to stay In response to the global COVID-19 pandemic, around March 2020, most companies across the U.S….
Make plans, not resolutions
This post originally appeared on the Pattern Health blog. By Aline Holzwarth Your new year’s resolution is very likely to fail. Most do. Resolutions are just not built to succeed. They rely on willpower, hoping…
The Mbrella Calendar: Helping Kenyan Families Track Their Savings for Health Insurance
Mbrella is a charitable organization devoted to helping impoverished Kenyan families buy health insurance. Mbrella connects donors with Kenyan mothers and employs a number of behavioral interventions meant to help the mother gain enough…
Help us improve email
Dear friends, In thinking about how to improve email (something that gives us both joy and stress), I’d like to ask for your help. I’m trying to understand how people use email and what…