Latest Posts
Considering Consideration Sets
When faced with a decision (e.g., like what to do on a week night), our final decisions are based less on what options are available, and more on what options we consider. The options…
Behavioral Economics & Psychology / DECEMBER 15 2012
Are Wii U Prices Manipulating Shoppers’ Psychology?
[youtube=http://youtu.be/0YFstA3fqh0] The pricing structure of Nintendo’s Wii U could manipulate shopper psychology via the decoy effect (see here and here here for more on the effect). The Wii U is mainly available in two forms:…
Behavioral Economics & Psychology / DECEMBER 3 2012
The Psychology of Black Friday
Why do shoppers get so crazy and sometimes so irrational on Black Friday? Troy Campbell visits the local mega-mall on Black Friday to find out.
Behavioral Economics & Psychology / NOVEMBER 25 2012
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Help us improve email
Dear friends, In thinking about how to improve email (something that gives us both joy and stress), I’d like to ask for your help. I’m trying to understand how people use email and what…
Cheat Codes: Calling all Artists
Artists from around the world are invited to attend a discussion about behavioral economics, dishonesty and cheating at the Center for Advanced Hindsight on October 25 at 7:30 PM EST. (Artists who do not…
Partisans Don’t Know How the Middle Feels
Ten minutes into the Presidential debate, my democratic friends were sure it was a failure. They tweeted, “Nothing he is saying is making me feel anything.” A lot of Democrats have walked away from…