Digit Launches New Tax Feature to Automate Refund Savings

…nation-wide. Over 50 percent of people have less than $1000 saved at all, making tax refunds a key opportunity for most people to get ahead on savings. By combining behavioral…

Commute Framing Lab Study

The Opportunity Cost of Sitting in the Back Seat: Wisdom Gleaned from Rebecca Black’s “Friday”

…of procrastination will have to wait for another day. For more details, see “Opportunity Cost Consideration,” forthcoming in the December 2011 issue of the Journal of Consumer Research. ~Stephen Spiller~…

Do Libraries Give Us the Freedom to Steal?

…how, they find downloading to be a hassle, or are scared of viruses rather than because of their high moral standards. To avoid looking incompetent, they say (and believe) that…

Rapture Me Not

…and construe events in ways that support this belief. The problem with this heuristic is that it leaves no room for failure. We simply can’t be wrong. When unfortunate things…

Part 2: The Amorality of Drunk Driving

…I think this campaign may have been trying to go for on some level (e.g. Paris Hilton) but failed to do so. By comparison, Wharton Professor Jonah Berger succeeded at…

Considering Consideration Sets

…your consideration set fails to include a highly desirable option, you can simply turn to your this list for an idea. For the original research on this topic, see: http://www.haas.berkeley.edu/Courses/Spring2000/BA269D/Negungadi90.pdf…

How to Design (GREAT) Experiments: Comprehensive guide

…practical guide to experimental design should be used as a checklist before launching experiments. We urge you to focus in on a behavior you’re trying to influence with your product,…

Creating short-term saving opportunities: Goals, Taxes, and 5-Weekends

Join our behavioral experts for a riveting conversation on how to start and increase short-term savings for middle Americans effectively. In this session, we will share results from a couple…