Featured Posts
Latest Posts
May brings more than flowers
How the Start of a Month Changes Everything (or seems that way) A couple days ago, we took advantage of the changing of the months to run a series of studies on people’s confidence…
Behavioral Economics & Psychology / MAY 2 2011
The Opportunity Cost of Sitting in the Back Seat: Wisdom Gleaned from Rebecca Black’s “Friday”
The concept of opportunity cost can be seen in the emergent societal dilemma presented by Rebecca Black through her insightful lyrics: “Kickin’ in the front seat Sittin’ in the back seat Gotta make my…
Behavioral Economics & Psychology / APRIL 22 2011