The Psychology of Riding it Out: Why People Don’t Prepare for Hurricanes

…Eldar Shafir may suggest a more radical approach. Their research suggests that resource scarcity creates a sort of tunnel vision that inhibits our ability to make long-term decisions that might…

2017 Common Cents Lab Partners

Could Retirement Savings Be a New Form of Political Protest?

…terms, instead of as hourly wages to help them think long term. You can learn more about how creating a long term mindset can help people save for retirement here….

Can Focusing on Values Increase Job Seeking Behaviors?

The Mood Study

The Ultimate Behavioral Science Playlist: Visceral

…at our heartstrings and coloring perceptions with vivid imagery and detail, visceral emotions can hijack our brains and make decisions for us (in the short term, at least). This is…

Partnership

iPhone 5 or Samsung Galaxy S3?

…senses, listen to what research has to say, and make an irrationally rational decision. Though surely evidence from decades of research is not limited to the following considerations, I picked…

Is it Time for Your New Year’s ‘Absolution’?

…  Google searches for words like “diet,” “gym” and “resolutions” generally peak around January 1 (exception in July 2016 due to searches for “Pokemon Go Gym”). The most popular resolutions…