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Behavioral Deep Dive: Videos to Help You Think Like a Choice Architect
By watching our behavioral deep dives you’ll be able to see how Eveyln Gosnell, a choice architect, evaluates a product strategy and user interface. We ask and answer key product questions like: When is…
Behavioral Economics & Psychology / NOVEMBER 13 2015
A Case Study: How reframing a feature can make the user and the business better off
eMoneyPool is a sharing community where members take turns borrowing from a common fund to pay for short-term goals. It’s a centuries old financial practice with roots around the world. When people have trouble…
Behavioral Economics & Psychology / NOVEMBER 13 2015
How one startup improved their first use experience using behavioral principles
Kiwi is a fintech savings platform that enables users to access personalized prepayment health savings plans. Kiwi’s platform integrates with health clinics to provide financially at risk patients access to a planning service that…
Behavioral Economics & Psychology, Financial Decision-making Aided by Technology / OCTOBER 23 2015