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Why we need underdogs in March Madness
Every year, March Madness gives us an underdog story and millions flock to a momentary allegiance with a college they could not locate on a map. In the past it has been George Mason,…
Behavioral Economics & Psychology / MARCH 21 2013
Be Happy! The Super Bowl Blackout was a Collectable Experience
Collectable experiences are defined as unique, unusual, novel, or extreme experiences. Instead of viewing the Super Bowl blackout of 2013 as a frustrating experience, view it as a “collectable experience” and you will enjoy…
Behavioral Economics & Psychology / FEBRUARY 4 2013
Investment Jaws
I have recently gotten hooked on ABC’s Shark Tank (based on the original Dragon’s Den), a reality show in which rookie entrepreneurs seek investments from wealthy self-made investors. These investors are the titular “Sharks,”…
Behavioral Economics & Psychology / JANUARY 18 2013